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We’re a creative communication agency with a purpose.

We believe in the power of creativity to make a difference to people’s lives and their futures.

We’re a team of 23 people, made up of:
Leadership

5 people, all communication experts, led by Jude Groves, our MD

Consultants

11 communication experts, strategists, account managers and copywriters

Designers

7 all in-house with specialist skills in brand, digital, illustration and animation

What we do

We use independent research, technical knowledge and creative expertise to help you with the challenge of engaging and inspiring people about their money.

Emotional Intelligence

From encouraging and promoting diversity on Trustee Boards to protecting vulnerable members, we know that we need to make an emotional connection with people if we want them to engage and take action.

Creativity and Expert Knowledge

Our mission is to make pension communications accessible.

Our range of backgrounds in employee engagement, design, and technical pension roles makes us unique.

Everyone is passionate about improving people’s lives through great communications.

StoryTelling

We’ve found that a statutory need or an approaching birthday isn’t a good enough story.

Instead, we help people connect dots and make decisions by answering their questions about ‘what it means for them’ to life through storytelling.

More than ever, people want to be supported and empowered around their money and their work.

Judith Groves - MD like minds UK Ltd
In May 2023, we joined our new home as part of the Independent Governance Group (IGG), the leading provider of professional pensions trusteeship and scheme governance services.

It’s been an exciting time for like minds, and an exciting time for our clients too.

like minds has been moving into the future as working with IGG provides us with a unique opportunity to grow and bring our creativity, expertise and research to a much larger population of employees and members, and to grow our already brilliant team.

Visit IGG