We often think about colour as something that makes communications look good. And it absolutely does. But when you dig into the psychology behind it, things get interesting.

What if they could make tax feel a little less… taxing?

Music to the ears of all schemes thinking about communicating the upcoming changes to inheritance tax.

Colour can influence our mood, attention, perceptions, with cooler colours like blue and green often associated with feelings of calm, and others linked with everything from reason and peace to growth and freshness.

Of course, colour psychology isn’t an exact science. How we respond depends on our culture, personal experience and the context the colour appears in. 

And when it comes to the inheritance tax changes, there’s a lot of context!

It’s not just another legislative change in the pension industry. It can bring thoughts of family, loss, legacy, responsibility and the future, sometimes all at once.

This means members could arrive at the same communication feeling very differently about what they’re reading. 

It’s something we’re thinking about – carefully choosing colours that help these updates to feel more approachable and clear.

And while using blue or green won’t change the complexity or emotion of inheritance tax, alongside clear language and thoughtful design, they can help the subject to feel calmer and less daunting.

Because when the subject is already carrying a lot of emotional weight, good design shouldn’t add to it. It should help all members feel ready to engage.

Read the article: https://www.verywellmind.com/color-psychology-2795824