Hi I’m Isobel, a consultant at like minds.
I'm involved in everything from brainstorming new communication campaign ideas and project planning to strategy and engagement, to creating copy, collaborating with our designers on branding, and managing print and postage requirements. Every day is different!
What I’d like to be known for
My love of drafting! I’m no Helen, but I welcome the challenge of a blank page and enjoy being the go-to client team member when it comes to creating copy.
My favourite projects to work on
I get excited by projects where clients are open to doing something different. This can be as simple as a newsletter article on a new subject or an entirely new campaign using different design elements or comms formats
The thing I can’t live without
My notebooks! Writing notes both helps me absorb the information at the time and gives me a valuable point of reference when my brain gets too full! I have a different colour for each client, giving my desk a rainbow flavour!
Why I joined like minds
The creativity of like minds really appealed to me. Pensions are not always the most exciting of subjects, but it’s crucially important for everyone. The like minds approach is to use our creativity to bring pensions to life. We really care about our clients and their members, beyond statutory requirements and ‘standard’ communications. We go further, looking at ways we can engage members at all stages of their retirement journey in a way that’s relevant to the whole of their lives, not just the pension part.
If I wasn’t doing this, I’d be...
A professional de-clutterer, starting with my own home!
I’m currently...
Re-watching all 15 series of Supernatural, so I can fully appreciate the in-jokes and sneaky teasers of future storylines. Remember – if the lights start flickering, get the salt line ready!
With great power comes great responsibility.
