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Tom signature
Creative Strategy Lead
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Hi, I’m Tom. I’m Creative Strategy Lead at like minds.

I work across teams helping turn ideas and great design into things that connect with people in a real, human way.

What I’d like to be known for

I’d like to be known for delivering smart, thoughtful work that balances creativity with clarity; and for being someone people can rely on to ‘make it make sense.’ Also helping people, grow, make decisions (whether that be through our work or with the team here) and seeing people gain confidence.

My favourite projects to work on

Anything brand or campaign where I can challenge the guys on ‘have we thought about it this way?’ and I enjoy projects both internal and external where creativity has purpose - where you can see the real world impact on different types of people.

The thing I can’t live without

Can’t live without: bringing a bit of humour to chats, music in the background while I work, questions, lots of questions and coffee, many of those.
Direction, impact and ideas, with a bit of vector and graphics mixed in, between getting ideas down somewhere in figjams, figma and indesign.

And crisps.

Why I joined like minds

I joined like minds because I wanted to produce meaningful creativity, not just pretty pictures. The people, values, opportunities and direction just made sense.

If I wasn’t doing this, I’d be...

I’m sure I’d be designing something somewhere, taking photographs or writing oneliners, I can’t not be creative.

I’m currently...

I’m currently listening to early 2000’s indie, parenting podcasts, reading and writing short creative articles, and watching anything that sparks ideas (between watching football and gazing into my fish tank)

An essential aspect of creativity is not being afraid to fail.

Edwin Land