Hey, I’m Helen - resident word-nerd, brand translator and general story-untangler.
I help our clients find the right thing to say, then say it with more oomph.
What I’d like to be known for
Finding the golden nugget of a story quickly, asking the right questions, and turning “how do we say this?” into “yep, that’s it.”
My favourite projects to work on
Anything that helps people see something differently – a brand shift, a trusted voice, or a way to take control. I love transforming things that feel foggy, complex or confusing into something sharp, creative and exciting. If I can make someone say, “I never thought about it like that,” then I know I’ve done my job well.
The thing I can’t live without
Coffee. Books. Long voice notes from my mates. (Coffee again, just to be safe.)
Why I joined like minds
The people, the behavioural-science-first thinking, and the chance to help people take control of their financial future with confidence.
If I wasn’t doing this, I’d be…
Running a tiny bookshop-café, baking unhealthy amounts of bread, and likely adopting herds of rescue dogs.
I’m currently…
Reading: anything science fiction - GOT, Dune, LOTR, & lately Frankenstein
Listening to: HBO’s Making of The Last of Us, The Rest Is History, and The Brittany Broski Report
Watching: Severance, Wicked, & extended LOTR (the only right way to watch it imo)
Following:@caitshouse, @nikgoodner, @feminist
All you need is twenty seconds of insane courage. Just literally twenty seconds of just embarrassing bravery. And I promise you, something great will come of it.
